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    (2916-01-01) The moderation effect of brand personality on the effectiveness of different types of humorous advertisements
    Cui, J.
    Using humor to communicate various brand personalities in advertising can often be observed in practice, but scholars seldom investigated its effects. Humorous ads implied positive effects on brand equity and purchasing propensity. Recent findings in advertising research contradict the assumption of brand personality specific humor effectiveness. This study predicts and finds the moderate effect of brand personality on the relationships among different humorous ads, building brand equity, and bo....................
    (2068-01-01) Machtige CEO’s bepalen hun eigen beloning : analyse van de Nederlandse ziekenhuizen
    Smulders, H.A.M.
    This thesis research examines CEO compensation in the Dutch hospital market during the period 2008 – 2014. There were 76 hospitals included in this research. The research aims to find an answer to the question whether or not CEO compensation is influenced by the CEO power. To measure CEO power four proxies were defined and tested in four fixed-effects regression models. The first proxy is RatioBord, which determines the effect of the size of the board of directors relative to the size of the s....................
    (2056-01-01) Mastering potential risks : employee motivations for self-censorship on social media
    Voogt, B.
    While social media enable employee voice and stakeholder dialogue, sometimes selfcensorship silences employees, because they feel it is too risky to speak out. This cross-sectional survey study among employees (N = 161) aims to unveil the types of risks employees encounter when the wish to express work-related issues on social media such as Facebook, Twitter and Instagram, and what type of self-censorship they employ to reduce these uncertainties. First, based on factor analysis, we found that ....................
    (2017-05-24) A statistical enquiry into the effect of test length on a math gender gap
    Leferink, A.
    This study researches whether girls are advantaged (vis-à-vis boys) as math test length increases. The meta-analysis on trends in gender and mathematics performance done by Lindberg, Hyde, Petersen & Linn (2010), was extended with variables on test length to obtain the final dataset for analysis. This contains 435 studies, in which 1,277,598 subjects are included. Proxies for test length are the number of questions and maximum time allowed in the studies. Small negative coefficients for both le....................
    (2017-05-18) Enemy at the Gates? Understanding the annexation of Crimea by looking at NATO enlargement
    Bojang, Osman
    In this thesis John Mearsheimer's claim about the reliance of Western elites on liberal principles (such as the rule of law, economic interdependence, and democracy) to justify NATO enlargement has been examined in order to gain more insight into the annexation of Crimea and the wider Ukraine crisis. Primary method: content analysis.
    (2017-05-17) Using Column Generation for the Bus Line Planning Problem
    Huiskamp, K. (Kai)
    The Line-planning problem is one of the most important tasks in the planning of a bus line network. It consists of finding an optimal set of bus lines and passenger routes. Therefore, we use two objectives: we minimize the transport operating costs, and we minimize the traveling times of the passengers. In this thesis, we present a new model for the bus line planning, making use of column generation. The main contribution of our model is, in comparison to the existing models, the way we deal wit....................
    (2017-05-17) Affine Term Structure Models with Martingale Estimating Functions
    Vala, M.(Michal)
    Affine term structure models (ATSM) are used to model bond prices and yields. In this thesis, I propose to estimate the term structure parameters by martingale estimating functions (MEF). I analyze the feasibility of this method in a simulation study to better understand the behavior of the objective function with respect to parameters, as well as the actual convergence to the true population parameters using different search algorithms. MEF works very well in the simulated environment but requi....................
    (2017-05-17) The Power of Web 2.0: Influencing Millennials During the 2008 US Presidential Elections
    Laura, van Steenwijk
    This thesis will examine what effects web 2.0 had on the likelihood of millennials to vote in the 2008 US presidential elections. To tackle this question millennials and their characteristics should be looked into. Since most of the people that use web 2.0 to get campaign information are people born between 1977 and 1994, consequentially the focus will be on this age group, also known as millennials or generation X (New Strategist Press 255). In fact 6 out of 10 millennials report that they use ....................
    (2017-05-16) The Lord of the “Gallant Gifts” The Function of Gift Giving in Beowulf and Tolkien’s The Lord of the Rings
    Goossens- van Norden, Manon
    “Never look a gift horse in the mouth”. However sensible the advice in this proverb may be, raising questions about gifts is exactly what this thesis will do, because it will make an inquiry into two primary sources, Beowulf and The Lord of the Rings (LOTR), and explore the functions of gift giving in both works. As Tom Shippey rightly states, J.R.R. Tolkien was a noted expert on Beowulf and his literary work was often inspired by the medieval literature he studied. In both LOTR and Beowulf....................
    (2017-05-16) United States' Refugee Regime: Human Rights Violations and the Impact on American Democracy
    Jonge, Danique de
    By violating human rights norms in its refugee and asylum admissions policies while simultaneously advocating globally its adherence to the principles of liberal democracy, the United States has provoked controversy over its immigration policy. Such controversy is the central focus of this essay. This essay will argue that increasing intolerance towards refugees and asylum seekers after 9/11 undermines aspects of liberal democracy in the United States by violating human rights norms in its refug....................
    (2017-05-16) Italy’s response to boat migrants from Albania in the 1990’s and Libya in the 2000’s compared
    Bonica, Matteo
    This thesis compares the Italian reception of boat migrants from Albania in the 1900’s and Libya in the 2000’s. The first aim of the thesis is to examine the migration streams from Albania to Italy, focusing on the years 1991 and 1997, and from Libya to Italy in 2005/6 and 2008/10. The purpose is to understand how Italy reacted to the various cases and why the strategies implemented by the various governments at diverse moments of history were so different. The second, but definitely no less....................
    (2017-05-12) Remittances and Economic Growth: Analysis of the Direct and Indirect Effects
    Docquier, Zoé
    As remittances inflows have increased steadily in the recent years, researchers and policy makers have analyzed more and more the impact those flows have on economic development. However, the literature has not reached a consensus on whether remittances where beneficial or not for economic growth. This paper investigates the direct and indirect effects of remittances on economic growth using a dataset of 129 countries between 1980 and 2014. The potential stabilizing role of remittances on ....................
    (2017-05-12) Unbrexity?
    Bosch, Max van den
    This study assesses whether increased uncertainty caused investments to decrease during the United-Kingdom’s post-referendum period. It offers two unique features. First, although the relation between uncertainty and investments has been well studied, none has tested this relationship by comparing two opposing industries in terms of openness to international trade. Second, the period in aftermath of the referendum-announcement of a potential Brexit, ranging from 27th of May 2015 until 23rd....................
    (2017-05-11) governance, oil price, and economic growth: the case of ecuador
    Guerrero Martínez, Karina
    Ecuador is a developing country that faces an economic and financial crisis every time the price of oil falls. Therefore, determining the variables that have an impact on economic growth is of a high importance. Prior studies show that governance and inequality influence economic growth. By using a vector autoregressive model, the main goal of this research is to analyze the effect of the price of oil and governance on economic growth. The findings show governance has a positive effect on GDP bu....................
    (2017-05-11) It's Funny Because it's True: a Linguistic Analysis of George Carlin's Language
    Ferguson, Eva Renée
    This thesis researches the figurative language aspects of George Carlin’s language. It presents a grammar of humor for comedians who wish to copy his style of comedy. It aims to find out whether written and spoken humorous language adheres to humor theories as proposed by Walter Nash and Salvatore Attardo. The questions whether Carlin was a typical American comedian and whether the figurative language he uses adds to the persuasiveness of his message are answered by a discussion of Nash and At....................
    (2017-05-11) Viability of a Graphene Nanojunction
    Vollema, Victor
    The structure and conductive behaviour of graphene was studied under breaking. We were able to break and reconnect graphene using the mechanical break junction and observed a change in conductive behaviour from ohmic to non-linear; a possible explanation for the effect was offered. SEM, AFM and Raman spectroscopy determined that no large structural damage was caused by the breaking, nor was a decrease in graphene quality towards the break edge observed up until 1 micron near the edge; graphene w....................
    (2017-05-11) What are the pull factors of migration? Evidence from the Central Mediterranean Route (2011-2016)
    Gerritsen, Irene
    Migration in the Central Mediterranean is not a new development, but in the period between 2011 and 2016, the number of migrant arrivals in Italy has significantly increased. The central question in this thesis is: What are the pull factors of migration? Why do migrants increasingly choose to migrate towards the EU? The basis is the theory of Ravenstein of push and pull factors to explain migration. In this thesis, I identified several developments in the Central Mediterranean during this period....................
    (2017-05-11) Anna Croiset van der Kop: slaviste en netwerker
    Veen, Vera van
    Anna Croiset van der Kop was the first Dutch slavicist. In Russia she was a well-known and celebrated scientist. To the Dutch academic world, however, she was a relatively unknown outsider . Around 1910 she tried to become the first female Dutch professor at Leiden University. She and her supporters managed to secure the endowment for the professorship, but the title was bestowed on someone else. This thesis tries to explain why Croiset van der Kop was so successfull in Russia, but failed to rea....................
    (2017-05-11) One for all, or all for one: explaining Eurasian regional integration through the lens of liberal intergovernmentalism
    Roskamp, Nils
    This thesis approaches the founding fathers of the Eurasian Economic Union (EaEU) through liberal intergovernmentalism, a theory of regional integration originally used to analyse European integration. The aim of this thesis is to show how this theory can help answering the question as to why the founding members of the EaEU chose to establish this union. This thesis focuses on the national preferences of the three founding members, as well as their effectiveness during interstate bargaining neg....................
    (2017-05-11) J'accuse...: Henri-Georges Clouzot's Judging of Morality in La Vérité
    Heidenrath, Ingrid
    The aim of this thesis is to examine Henri-Georges Clouzot’s questioning of French morality in La Vérité (1960). La Vérité, which translates as The Truth, is not merely a courtroom drama about a crime passionnel; a closer look reveals that this film directed by Clouzot does not aim to judge its accused; instead, it is society’s morality that is put on trial. Viewing La Vérité resembles being prosecuted for lack of self-reflection. Clouzot holds up a mirror to the audience who are helpl....................
    (2017-05-11) American Exceptionalism: A discursive tool to justify foreign policy?
    Kortmann, Florianne
    This thesis argues that the invasion of Iraq in 2003 as part of the War on Terror declared by President Bush in the aftermath of 9/11 can be seen in the light of American Exceptionalism. American Exceptionalism has actively been used as a discursive tool to justify US foreign intervention in the past. By looking at the historical context of American Exceptionalism one will see how American Exceptionalism originated, how it was adapted and how it was often manipulated by prominent figures in a wa....................
    (2017-05-11) Defending the Coca Leaf: Bolivian Resistance and Compliance in International Drug Prohibition
    Ponte, Zane de
    Bolivia vigorously opposes the conflation of coca and cocaine in international drug prohibition and has innovated its domestic coca policies while pursuing an international campaign to change the coca leaf’s legal status. However, it has also taken very seriously certain commitments of the global drug prohibition regime, such as combating illegal drug trafficking and coca-paste interdiction. Bolivian policies under Evo Morales and the MAS both resist and comply to international drug prohibitio....................
    (2017-05-11) Educational System Reform in Indonesia
    Pradana, M.H.A.
    At the beginning of the new millennia, Indonesia implemented the 9th year of compulsory basic educational policy. Since then, there have been rapid changes with the launching of programs by the government to address the needs of free and affordable education. One is known by BOS funding program that was introduced in 2005. Basically, this program aims to boost the school participation rate of students who inhibited due to financial circumstances, but in 2009 this programs also transfer a certain....................
    (2017-05-10) The effect of import tariffs on the race to the bottom in employment protection standards
    Buvelot, Coen Louis
    ABSTRACT: This paper tests the effect of import tariffs on the race to the bottom in employment protection standards (EPS). It builds in the hypothesis that countries compete for FDI and use depreciation of EPS as a means to lure MNEs. The paper first tests the effect of tariff rates and EPS on FDI inflow on a panel dataset of twenty six countries covering twenty three years. The marginal effects were opposite in signs as predicted: positive for tariff rates and negative EPS. Thereafter, it cons....................
    (2017-05-10) The stereotype of low self-esteem public sector workers: True or false?
    Oosthoek, Wouter
    This thesis uses the data from the NLSY79 to study whether self-esteem has an effect on the probability of working in the public sector. Additionally, it is studied how the interaction between self-esteem and risk preference and political preference affects the probability of working in the public sector. No causal evidence is found for self-esteem on the probability of working in the public sector. Results do show that self-esteem is correlated with increased effects of risk preference on worki....................
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